Downtown economies need to reimagine retail. With empty storefronts plaguing Main Streets across the state and country, the How to Reinvigorate Retail-Anchored Downtowns in a Post-Pandemic World panel at the 2021 Planning and Redevelopment Conference offered insight about the future of downtown retail amid a time of uncertainty. Recognizing that the pandemic rewarded retailers that were “adaptive, resourceful, and capable of reinvention,” the panel described a large-scale placemaking project in the redevelopment of key sites in downtown Westfield and offered a forward-thinking perspective for attracting and retaining retail.