“Think about culture [and] what curating a downtown really means,” invited Natalie Pineiro, executive director of the Downtown Somerville Alliance, at the New Jersey Planning and Redevelopment Conference on June 14, hosted by New Jersey Future and the New Jersey chapter of the American Planning Association. Pineiro’s comment implored viewers of the breakout session, The Business of Redevelopment, to consider the importance of including diverse voices in planning for downtown revitalization and redevelopment of communities, especially small business owners and community members.